logo
Español (spanish formal Internacional)English (United Kingdom)French (Fr)Italian - Italy
    carrito  
 Buzón AA: Plantéanos tus dudas 
 CALL US AND WE’LL CLEAR
 UP YOUR DOUBTS
 
 RECEIVE THE LATEST NEWS ABOUT US
COMPRA ONLINE
caracteristicas
procesos
How we produce a product
  • The starting point
  • The idea: an overwhelming response to demand
  • The design: the key to success
  • Viability in production and manufacture
  • Defining the materials needed and seeking suitable suppliers
  • Distribution and transportation conditions
  • Final approval
 
The creation of a new product is the fruit of labor and collaboration between all departments of the company and aims to respond to market needs with quality and original design features of our company.
line

meeting

planos

telefono

The starting point: an understanding of the market
The first stage is based on market research in order to identify movements, needs and openings. The marketing department looks into customers’ preferences, their age profiles and all other particulars in relation to end clients. It also looks at market trends and our competitors both nationally and internationally.

The idea: an overwhelming response to demand
Based on the conclusions drawn from this study, the marketing department conceives a product that meets the characteristics and requirements identified.

The design: the key to success
The design department conveys this product concept to the plans drawn up so that the final outcome achieves an appealing blend in terms of the aesthetics of the shapes, the warmth and durability of materials, technical criteria and safety in use, whilst always bearing in mind that the product will form part and parcel of the day-to-day lives of toddlers.

Viability in production and manufacture
Once the product concept is finalised, the quality and technical department must approve its viability for production and manufacture. To do so, it must fully comply with all safety and quality standards set by the company, in line with those approved by the EU.

Defining the materials needed and seeking suitable suppliers
The purchasing department must certify that there are suitable suppliers of the materials needed for manufacture according to the quality standards set by Amelia Aran.

Distribution and transportation conditions
The logistics department sets the plan for distribution and the transportation conditions so that products reach their sales outlets and are distributed according to the deadlines established in tip-top condition.

Final approval
The general management will assess all contributions from the various departments in order to reach a final decision, deciding whether or not to approve the final launch of the prototype put forward.